By definition, a self-mailer is any mailing that is completely self-contained and doesn't desire an envelope. It could be a incomplex postcard (please scan my article "Postcards as a Marketing Tool--Yes, They All the more Work"), a parcel that is folded once and stapled (or glued or taped) to cater aggrandized space, or something enhanced knotty with and folds.

As with any type of marketing piece, the self-mailer has pluses, minuses, and particular strategies and purposes. Ensue these tips on how to appliance the self-mailer most effectively:

A plus: a self-mailer is less expensive than a multi-part package. It's cheaper to produce, less costly to mail, and takes less epoch for the copywriter to create.

A minus: a self-mailer is less personal than a letter. It announces itself as junk packages at a glance and is at risk for existence tossed. It besides provides less room to arrange a sales pitch.

When to capitalization a self-mailer: it generally works crowing with lucid offers. Applicability it for example interval (where you don't longing a indurate sell), to proclaim a sale, or to dispatch coupons to preceding customers.

Some ways to appropriateness your period most efficiently:

1. Situate your contact facts on the front--don't build your coming search for it.

2. Create the occupation reply card light to tear off and return. And don't levy anything on the other side of the BRC that the future testament obligation later.

3. Devote some margin to a picture of the belongings activity offered, so your ultimate can direct at a glance provided she's interested.

4. Don't fabricate it formidable to open--and don't representation it so that extensive info is adrift when the time to come tears it open.

5. Test! Fling a self-mailer, and bid a all package. Whether the box pulls better, it'll fee for itself in increased sales.

Whatever you do, don't completely delete the lowly self-mailer from your marketing repertoire. Used in the go circumstances--and done right--it can be an able marketing tool.